adminNews coverage is information about current events that are broadcasted or distributed through a variety of media outlets. This can include news broadcasts (like “NBC Nightly News”), news magazines (“60 Minutes”), and even online journalism and social media.
There are a few things to keep in mind when navigating news coverage. 1. Know that audience assumptions about the reasoning behind your coverage can have a negative impact.
When you are covering a subject that is particularly ripe for misinterpretation and negative assumptions, it’s important to communicate what your criteria is for coverage, especially when it differs from the norm. For instance, if you’re focusing on a topic that typically wouldn’t be covered or are reporting at a higher volume than normal—such as increased healthcare coverage during the pandemic or increased political coverage during an election cycle—let your audiences know why.
2. Know that people are incredibly sensitive to the content they see in the news.
When it comes to news coverage, we’ve all heard the old journalism adage: “if it bleeds, it leads.” However, in an age where people are constantly looking for new ways to keep up with the latest happenings, this mantra has transformed into the motivation to keep readers clicking on their articles.
In fact, research has shown that people are more likely to trust local news than national or global sources—and this is largely due to the personal connection with journalists they feel they have with them. This is why it’s so important for local organizations to try and get their stories featured in the media—as it can have a massive impact on their community.
