Business news keeps stakeholders informed about a company’s financial performance and strategic decisions, and it can inform their own investments. In a landscape saturated with information, business writing has the power to set publications apart from the rest. Business journalists and bloggers can elevate their content by monitoring fresh developments, identifying stories with wide appeal, crafting compelling headlines and using credible sources to ensure accuracy.

When reporting business news, writers must focus on the people behind the numbers. Readers care about how major economic events will impact them personally or professionally: the jobs lost and gained, the rise of inflation eating into the cost of food, rent and gas; small businesses being squeezed by rising costs, tax increases and tariffs. The best way to bring these issues to life is by interviewing experts and incorporating quotes from workers and consumers. Independent experts without a vested interest in the subject are especially valued.

While business reporters have historically targeted financial professionals, who consume business news 24/7, the genre must now appeal to everyone from investors and entrepreneurs to small-business owners and average consumers. This means simplifying jargon, such as “asset allocation,” “EBITDA” and “ROI,” for general readers. Avoid cliche expressions, and double-check for grammatical errors, including misuse of millions, billions and trillions; misplaced commas; and confusing percentage increase with percentage decrease. Even the most well-written article will fall flat if it’s not anchored by facts and figures that are easily accessible to general audiences.